marketing messages on information technology, mobile communications, and consumer electronics products and in consulting on related projects
Andalys publishes online magazine Avec Mobile that regulalry writes news, product reviews, and how-to guides about mobile devices, such as mobile phones, GPS navigators, smartphones, tablet PCs, MP3 players, ultra-portable notebooks, wireless technologies, and software. The following news headlines and blog posts are originally published on Avec Mobile.
Tracking and analyzing mobile industry's business and technology development
by Ari Hakkarainen. ISBN: 978-952-220-102-7, Publisher: Readme.fi
Behind the Screen unveils Nokia's phenomenal success story through people, businesses and products playing a key role when the company grew to become the world's favourite mobile phone brand.
In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative products allowing personalization and gaming, and by exploiting new technologies enabling businesses that didn't exist before, such as ringtones. Once the dot-com bubble had burst and 3G licence bidding had driven the industry into a downturn, Nokia faced new competition. Microsoft challenged Nokia in software, and Samsung and LG in hardware. Yet, Nokia was thriving as the competition heated up. The biggest disruption in mobile communications was yet to come - the Internet.
After Apple introduced the iPhone, Google gave away an open-source operating system for smartphones, and Skype generated revenues from a free telephone service, it wasn't enough for Nokia just to crank out products for the vast Indian market or tailor phones for AT&T or Vodafone. The industry had changed irrevocably. Whereas people in established markets wanted to access their favourite social networking services like Facebook or Twitter using a mobile device, people in emerging markets needed their first e-mail accounts. That's where Nokia's strategic Internet service Ovi came in.
Behind the Screen unfolds the stories of businesses and technologies that Nokia created and turned into global successes. It might be impossible to replicate Nokia's success, but the stories offer valuable nuggets on how to thrive in global markets.
More information about the book on publisher's web page.
by Ari Hakkarainen. ISBN: 0071485643, Publisher: McGraw-Hill/TAB Electronics
Dial up the entertainment on your mobile phone. Take the sound and vision of your mobile phone to new heights-with 24 easy-to-execute projects. Ever think you could listen to music and podcasts on your mobile phone? Ever think you could take digital photographs of superior quality with your phone? You can, and CNET Do-It-Yourself Camera and Music Phone Projects will show you how to do it all.
Produced in conjunction with CNET.com, this book leads you step by step through each project. If you've ever wanted to take photos with your mobile phone, or amp up the musical capabilities of your handheld, this indispensable how-to is just the book you need!
The book is available in book shops and online stores, for instance, at Amazon.com and Amazon.co.uk.