Andalys marketing consultancy writes marketing material for enterprises and feature articles for media
Andalys Ltd was established to fill a vast need to excite and advise consumers and businesses about technology products in plain, but informative terms.
When smartphones emerged, it was obvious that marketers were going to have a hard time educating consumers about what the new products could do and why they should buy those high-end products. It took some time, but demonstrations of concrete benefits that make life easier and more fun, such as always-on e-mail and digital cameras, convinced mobile-phone owners - and the market started to grow.
Andalys Ltd was involved in the smartphone market from the beginning. For several years, the company has been publishing an online magazine called Avec Mobile. Its mission is to explain to consumers, in practical terms, the possibilities of mobile devices. Creation of the online publication has proven to be one of the most valuable decisions made by Andalys because it has meant constant interaction with the public, not only with audiences in the U.S., Finland, U.K, Australia, or Germany, but also in India, Malaysia, Pakistan, and South Africa.
When an enterprise wants to communicate about its new products to consumers or business customers, other crucial factors emerge. In addition to the product benefits, the message has to reflect the company and its spirit. A company creating new markets may require a serious, traditional message, whereas a business in an established market may need a provocative message.
Our experience with large corporations and small enterprises in the information technology and telecommunications industries have shown us the serious, professional side of marketing, while our contributions to media business have shown us the power of public communications.
Andalys Ltd specializes in creating marketing messages on information technology, mobile communications, and consumer electronics products and in consulting on related projects.
Email: contact@andalys.com
Telephone:
tel:+358 50 4101700
Skype: andalys.ltd
Address: Sunilantie 94, 12700 Loppi, Finland
Text messages (SMS) and Multimedia messages (MMS):
tel:+358 50 4101700
As the story about the invention of the telephone goes, Alexander Graham Bell attempted to develop a method for simultaneously conveying multiple Morse-coded telegraph messages on a single telegraph line. Instead, he invented the telephone.
Later, when computers had been invented and researchers were specifying technologies for what was to become the Internet, the military intended to use this new network technology for secure voice communications. Instead, exchanging e-mail messages and viewing pages filled with text and multimedia became popular.
It was a small start-up called Skype that finally made the break-through by creating a telephone service for the Internet that anyone could use.
Prior to establishing Andalys Ltd, Ari Hakkarainen worked for Nokia (marketing, business development, communications, and strategic technology marketing), Fujitsu (consulting, business development), Teamware (product management, marketing), and various start-up companies in the wireless business.
He has written a book about mobile phones for McGraw-Hill and contributed articles to online and print media, such as Computerworld, PC World and CIO.